Surabaya Blogger Camp

Blogging is the latest buzzword in online marketing and PR.But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?
   Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don’t enjoy writing that much, you could always create an audio or video blog. But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?
2. Whom do you want to reach with your blog?
   The first step to reaching your audience is understanding where they go to find information about your products. If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose. If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.
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There is no doubt that blogs are the “it” thing today in the online world. Wherever you surf, blogs are sprouting everywhere like mushrooms, whether they’re used for personal or business purposes. But for starters, what is a blog anyway? It is a diary where you can post your thoughts or feelings or whatnots, except that it is online and the public can read it. But enough of that. Gone were the days when they were used solely for personal reasons. On the business side, they can be a very useful tool to boost your business, and to keep your customers updated on the products and infos you have. But if you’re still struggling to catch up on the latest thing these days and you think you’re not much of a great writer either, let me give you some useful subjects you can write about to give your customers a lot of reasons to keep coming back to your site.

1. News. Okay, so maybe that’s basic. After all, your company or business is the reason you put up a blog, right? Write about the products you sell. Give them a bit of the benefits your potential customers might get for buying them, with a link back to your main site to read the entire sales letter. You can also write about updates to your product. Post news about the industry you’re in. If you’re selling products that help people get better search engine rankings, write about search engine news. Or, if you or your service has been featured on TV, papers, or notable websites, write about it. Don’t forget to post seminars or gatherings where you’ve been invited.
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Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can’t. You can literally begin making money right away.

There are many, many, opportunities online, but here are the 5 factors you really need to consider, to guarantee your success:

1. Set your goals.
   As with any business you need to set goals. Goals help you visualize where you want to go, and keep you motivated when you get up in the morning. You goal may be to earn $500 or $10000 a month, it may be to take that dream vacation, or it may be to give up your job. These are all great goals. It is imperative that you write them down and reread them often. You need a short term goal - e.g monthly goal, to keep you motivated from day to day and a longer term goal 1-2 years - to keep you on track and prevent you from chucking it in. I am confident that if you adopt a positive attitude and embrace your goals then you will soon be making money online.
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Home business on the net offers an opportunity to earn a lot of money. But like any other business it demands a constant input. A better execution of efforts would bring better results.

Inculcating a professional approach and attitude would take you to the success at a real pace.

1. Be your real boss:
   Being your own boss is very lucrative but the responsibility of making it success is also with you.
   The very boss in your regular job (who is hated more than often) does a lot of work for you. Be it disciplining or producing the necessary motivation for the required results. This is your business now. You are your own boss. Nobody else will share the responsibility (for that matter credit of success will also be yours only). So be a boss really. Don’t fall into leisure trap otherwise time will fly and you will find yourself without any progress. When you are in business, business is the top priority. You are at home for work and not for relaxation. It is not just home anymore. It is your office too.
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“Why Should I Blog? I Simply Don’t Get It”

This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog. Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this

1. You Do Not Need To Know HTML
   One of the biggest hurdles many hopeful website creators face is they don’t know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see.
2. You Are ‘Forced’ To Keep Your Content Fresh
   Blogs are essentially online diaries. It doesn’t make sense to write in your diary every month or two. Similarly, running a blog itself ‘forces’ you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.
3. Your Blog Is AUTOMATICALLY Optimized For Search Engines
   Search engines love fresh content. But that’s not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.
   All sections of your blog are linked together. The terms used as link ‘anchors’ are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as ’search engine spider bait’.
4. You Get A Built-In Linking Structure
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